Over the past couple of years, this issue has gained enough traction to compel major tech companies to release statements to the public. What Major Advertisers and Tech Giants Have to Say Each social media channel or ad network has specific algorithms that identify the best size, time, and type of ad to show to a user for maximum effect. The more data gathered about your audience, the more precise these campaigns will turn out to be.Īrtificial intelligence fuels most (if not all) online marketing tools to automate processes and reduce errors. Advertisers can utilize a nugget of information and use it to advertise back to you.īig data, artificial intelligence, and algorithms all work together to target ads efficiently.
With these sites, they can access the audience’s location, age, interests, and even the websites you’ve visited. Advertisers don’t need to listen to your phone to get data about you because third-party sites like Facebook and Google already have them.
